When and how to use social media “Calls to Action” to build your online brand
Want Social Media Action? Ask for It.
Next, always remember you are asking for an action. As much as you might want to share information with your readers, that’s not the purpose of a call to action.
Emphasize with Social Media Design (Put the call to action on your images) - “Free Report” by positioning it in a styled banner, which tells visitors they are getting a special deal. Myers also has an arrow pointing to the sign up button, which is accompanied by the phrase, “Get it here”.
Want Action? Ask for It.
Always remember you are asking for an action. As much as you might want to share information with your readers, that’s not the purpose of a call to action.
Determine What You Want Prospects to Do.
- Make readers an offer they want.
- What will get prospects to commit now?
- Download my eBook.
- Click here to join my team.
- Contact me here with your questions.
- Secure your spot in my course here.
Learn More:
Action Language
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When to use it
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Read More |
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Drive more traffic to your website |
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See why…. |
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Share media hits to enhance credibility and your brand |
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Check out… |
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Share a relevant article about your brand or products to educate your audience |
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Explore... ; Discover... |
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Share photo and or video |
Share:
Action Language |
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When to use it? |
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Retweet/share if you think/feel/believe |
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Reach new audiences |
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Tell your friends that you… |
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Get the attention of like-minded friend among your followers |
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Spread the word |
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Raise awareness around an issue or campaign |
Tell us what you think?
Action Language |
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When to use it? |
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Tweet with hashtag #…. |
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Take and or listen to the pulse of your audience
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Tell us what you think… in the comments below |
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Show your audience their opinions are valuable |
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Tell us & we’ll RT |
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Gather user-generated content |
Take Action
Action Language |
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When to use it? |
| Your gift will…, Book your next adventure… Donate now to provide… | You’ve engaged your audience and they’re poised to donate, book now (online), sigh a petition, or make a purchase | |
| There’s an emergency or sense of urgency around the action | Visit our online shop for 20% discounts, Share your voice if you… | |
| Action is linked to broader campaign or prominent media coverage | Pledge to… |
Use Call to Action Within Posts to Spark Conversation
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