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  • Lydenburg yet again geared up to get social!

When and how to use social media “Calls to Action” to build your online brand

  • Tuesday, 06 December 2016
  • Jeanette du Toit
  • Blog
When and how to use social media “Calls to Action” to build your online brand

Want Social Media Action? Ask for It.
Next, always remember you are asking for an action. As much as you might want to share information with your readers, that’s not the purpose of a call to action.

Emphasize with Social Media Design (Put the call to action on your images) - “Free Report” by positioning it in a styled banner, which tells visitors they are getting a special deal. Myers also has an arrow pointing to the sign up button, which is accompanied by the phrase, “Get it here”.

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Want Action? Ask for It.

Always remember you are asking for an action. As much as you might want to share information with your readers, that’s not the purpose of a call to action.

Determine What You Want Prospects to Do.

  • Make readers an offer they want.
  • What will get prospects to commit now?
  • Download my eBook.
  • Click here to join my team.
  • Contact me here with your questions.
  • Secure your spot in my course here.

learn more 1

Learn More:

Action Language

 

When to use it

Read More

 

Drive more traffic to your website

See why….

 

Share media hits to enhance credibility and your brand

Check out…

 

Share a relevant article about your brand or products to educate your audience

Explore... ; Discover...

 

Share photo and or video

 

SHARE

Share:

Action Language

 

When to use it?

Retweet/share if you think/feel/believe

 

Reach new audiences

Tell your friends that you…

 

Get the attention of like-minded friend among your followers

Spread the word

 

Raise awareness around an issue or campaign

 telluswhatyouthink

 Tell us what you think?

Action Language

When to use it?

Tweet with hashtag #….

 

Take and or listen to the pulse of your audience

 

Tell us what you think… in the comments below

 

Show your audience their opinions are valuable

Tell us & we’ll RT

 

Gather user-generated content

 

takeaction

Take Action

Action Language

When to use it?

Your gift will…, Book your next adventure… Donate now to provide…   You’ve engaged your audience and they’re poised to donate, book now (online), sigh a petition, or make a purchase
There’s an emergency or sense of urgency around the action   Visit our online shop for 20% discounts, Share your voice if you…
Action is linked to broader campaign or prominent media coverage   Pledge to…

 

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Use Call to Action Within Posts to Spark Conversation

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